Milena Cvijanovich Designs upholds the idea that Luxury and Sustainability have many similar values and that Luxury can become the portal to Sustainable Innovation.

• Unlike the Prestige industry whose predominant goal is quantitative due to mass production, the Luxury industry has qualitative rare excellence as a goal.
• Luxury & Sustainability both uphold heritage, tradition and intangible assets
• True luxury is the enemy of the throw away society
• Real luxury is aimed at the creation of value, through rare and unique singularities such as no-delocalization.
• Far from exploiting unskilled labour forces, as does the mass fashion industry, either directly or through its licensees, luxury brands must sustain skilled forces and even recreate schools to revitalize crafts and talents which are disappearing.
• Thanks to the means available in the Luxury sector, we can experiment and create with new materials and methods that strive to respect our resources and enhance the lives of the craftmen and women.